The mythical tale of the adidas Ultra increase begins on a particularly cold day back in January 2015. unveiled by Yohan Blake, David Villa, Sammy Watkins, and a team of elite athletes at a secret location in new York City, absolutely no one knew that they were about to see history in the making. accompanied with the outstanding claim that it was the “greatest running shoe ever”, numerous were quick to question this lofty statement, but five years later it remains true to its word, and here’s why.
At its core, the legendary Ultra increase features a relatively easy design, especially when compared to a lot of running shoes from Nike and ASICS that were already dominating the market. featuring a stretchy upper that provided up a sock-like fit, the wearer’s foot was held in by a TPU cage that was decked out in three stripe branding across the lateral and medial sides. This was then assisted with a heel cup around the back that offered full 360 degree support and stability with every step. While this all sounds pretty damn breathtaking, it really wasn’t anything to write home about. In fact, what made the UB so spectacular was everything that was packed in the bottom half of the shoe.
Obrázok cez adidas
While it certainly wasn’t the first time that increase made its grand debut, it was certainly the most memorable time. Unbeknownst to many, the German huge actually released its award-winning cushioning technology two years prior with the energy Boost. A silhouette that made headlines in 2014 when Dennis Kimetto crossed the finish line in world-record time at the Berlin marathon wearing a pair, the hype failed to extend beyond the running community. Without a second to spare, adidas’ top designers headed back to the drawing boards.
The ideal fusion of form and function, not only did the Triple White look good, the tech behind it all was way ahead of its time. A culmination of three of the Herzogenaurach-based company’s newest and greatest sneaker developments including Primeknit, Torsion, and now Boost, this was all stuffed in a sleek and streamlined package that completely improved upon the energy increase in every way, shape, and form. This was all the result of numerous years of research and development and various rounds of testing.
Obrázok cez adidas
From NASA’s world-renowned ARAMIS system to crash tests from Boeing and Audi as well as a multitude of vibration analysis and durability studies, the numbers were there to show that the UB was practically ideal for any sort of surface and environment. In fact, statistics showed that it provided 20% much more energy return than its predecessor, and while that may not sound like a lot to the average Joe, it was really unlike anything that we had seen before.
To add to this, it had the advantage that it came about at a time when the sneaker scene was growing at an exponential rate. According to American market research company The NPD Group, the industry grew by 8% in 2015, generating $17.2 billion and marking one of the best performances that it had in years. To put this in layman’s terms, this is about a 40% increase because 2004. It goes without saying then that not only did the Ultra increase sell out, it was selling out so fast that supply simply couldn’t keep up with demand.
“While there was remarkable volatility at the category level, the overall strength of the industry was clearly apparent in 2015.”
– Matt Powell, Vice president and sports industry analyst at The NPD Group
If you thought that the renowned Ultra increase was at its top at this point, you would be wrong, very wrong. fast forward five months from its initial debut, and the “Triple White” made a grand entrance when a certain artist wore a pair on-stage at the billboard music awards and at PowerHouse. through the heavy censorship, smoke, and pyrotechnics, the one and only Kanye West hopped enthusiastically around while rocking the clean cut creps.
Almost immediately, the minimalist colourway shot up to superstardom and sold out absolutely everywhere, with third party marketplaces selling pairs for over £1,000. While this number may sound a bit over-the-top, the thing is, people were actually purchasing them. The hype was certainly real and it wasn’t going anywhere, anytime soon. As Ye once rapped in 2011’s Grammy-nominated, platinum certified view The Throne, “Who gon’ stop me? who gon’ stop me, huh?”
A few months after this game changing event, adidas began to reach out to various brands to collaborate on the running-turned-lifestyle shoe, and kicking it all off was an environmentally friendly partnership with environmental initiative Parley For The Oceans. While the collab is still going strong even half a decade later, it all started with a prototype pair that was limited to just 100 pairs worldwide. The brainchild of British designer Alexander Taylor, it’s crafted from waste plastiC zozbierané v oceánoch okolo Maldivy. Nielenže to úplne zmenilo, ako ľudia používajú materiály na obuv, ale aj vydláždilo cestu k oveľa udržateľnejšej a environmentálne šetrnejšej móde.
V priebehu niekoľkých nasledujúcich rokov sa Adidas revidoval, vylepšil a prepracoval Ultra zvýšenie celkovo štyroch generácií s rôznymi odrazmi na ceste. Od 1.0 až po 4.0, tiež spustili tonu variácií vrátane ATR, CLIMA, DNA, Laceless, The Mid, The PB, Suede & Leather, Ungaged a mnohých nedávno 4D To je vyrobené z technológie syntézy digitálneho svetla definujúcej Carbon, ktorá doslova používa svetlo a kyslík na 3D tlače Futurecraft podrážky. To všetko majú svoje vlastné odlišné funkcie a funkcie, ktoré hru prepínajú samy osebe. Nemecká značka obuvi tiež presunula svoje pamiatky z behu na dráhu a spojila Drevo, ako aj množstvo najlepších Tokiu, ako je Atmos, BAPE, Kolor a susedstvo.
„Vyvinuli sme Adidas Ultra zvýšenie ako najlepšia bežecká topánka vôbec, ale zároveň sme ju vyvinuli ako kultúrne relevantné – najlepší vývoj nie je nič bez kultúrneho významu.“
– Matthias AMM, produktový riaditeľ spoločnosti Adidas Running
Ultra nárast prešiel veľmi dlhou cestou, pretože jeho skromný pôvod v roku 2015. Začiatok ako model ovplyvnený trať, ktorý bol vytvorený pre najlepších svetových bežcov a športovcov, sa teraz stal kultúrnou ikonou vyvinutou pre najvýznamnejšie tenisky a módy na svete. . Zatiaľ čo posledné Ultra zvýšenie 19 a Ultra zvýšili 20 iterácií určite nezasiahlo to sladké miesto, vďaka ktorému silueta urobila tak legendárne, ako bola kedysi, určite to vyzerá, že nadchádzajúce Ultra zvýšenie 2021 sa vráti ku svojim koreňom.
Ub21, ktorý má pozoruhodnú podobnosť s pôvodným párom, ktorý sa začal v NYC, berie všetko, čo sa tieto tri pruhy naučili za posledných päť rokov, a všetko zabalili do šialene elegantnej topánky, ktorá je známa, ale zároveň iná.
Obrázok cez US_11
S plne prepracovaným zvrškom Primeknit, ktorý je omnoho ľahší, upúšťa nastavenie jednostrannej klietky, ktoré bolo zavedené v UB19 a UB20 v prospech dizajnu OG, ktorý všetci poznáme a milujeme. Futuristický pohár päty jemne objíma chrbát ako jemné objatie a dole nájdete šialene robustné zvýšenie medzipodošvy, ktorá je dvojnásobkom výšky pohodlia a tlmenia, ktorá sa doslova doslova posunula na inú úroveň. Aj keď sa ešte musí oficiálne oznámiť, je jasné, že budúcnosť ultra zvýšenia v minulosti.
Od roku 2015 do roku 2019 sa ročný príjem spoločnosti Adidas zvýšil o neuveriteľných o 40%, pričom v porovnaní s konkurentmi ako Nike prichádza rast s obrovskou rýchlejšou mierou o 70%. To všetko bolo vďaka agresívnej marketingovej technike, ako aj priekopníckym výrobkom, ako je napríklad Adidas Ultra Boost. Zhromaždenie zvýšenia ceny akcií o viac ako 260% za päť rokov, keď sme si mysleli, že všetok tento vývoj sa stal v tomto krátkom čase, nás len nadchlo, keď uvidíme, čo je v obchode v najbližších piatich rokoch. Ste pripravení na to, aby sa hra tenisiek opäť zmenila? Určite sme.
Obrázok cez adidas